No India-Pakistan Contest in T20 World Cup Could Cost ICC and Broadcasters Heavily Financial Losses
The announcement of No India-Pakistan contest in T20 World Cup has sent shockwaves through the cricketing and business communities, with potential losses running into hundreds of millions of dollars. Historically, an India-Pakistan fixture in an ICC event generates staggering revenue, estimated at USD 250 million, encompassing broadcast rights, advertising, sponsorships, and ticketing. The absence of this marquee clash from the upcoming T20 World Cup is set to hit stakeholders hard.