What do you think makes for a good sports team sponsorship?

I was watching a football match recently and noticed the same sponsor logo appearing on kits of different teams. It made me think about what actually defines a strong sponsorship in sports. It’s clearly not just about financial support, but also about how well the partnership fits both sides. Sometimes, while browsing related topics, I’ve come across mentions like 1xbet ph, which made me reflect on how brands position themselves across multiple teams or leagues. It raises the question of what really contributes to a lasting and effective collaboration. Iʼm curious how others see it — what factors do you think matter most for building long-term, mutually beneficial partnerships in sports?