What are Blind Box Displays? For modern cosmetic stores, we have the acrylic stands & pop counters
Clear acrylic stands for lipstick, skincare & blind boxes. Keep counters neat and boost sales. Shop wholesale displays now.
We have acrylic stands & pop counters for modern cosmetic retail stores.
Not only is it an easy solution to a growing trend, but it is also the perfect solution.
You've encountered them on TikTok. You've seen them at cashier stations. Perhaps you've even purchased one without intending to!
Currently, blind box displays are everywhere. What then are they, though?
A blind box is a package whose contents you do not know. You pay for it, and you don't know what design or color you'll get. The game lies in the element of surprise.
These mystery products are kept in a stand or shelf called a blind box display. Demonstrates the colorful boxes, allows customers to touch them, and encourages impulse purchases.
Combine acrylic stands and POP counters, and you have a potent selling tool for the present-day cosmetic retail.
Let's dissect this one.
Now, visualize you enter a beauty parlor. There's an uncluttered shelf with small, beautiful boxes near the cashier. There is a question mark or “mystery” sticker on each box. There is no viewing inside.
It's a hidden box shop.
What makes it work:
Need to know – People want to know how things work. Want to know – People want to know what is inside.
Low price – Most blind boxes cost 5 to 15
Cool design – fun graphics draw attention
Easy grab – the display where you pay!
This is great for cosmetic companies, because consumers don't think twice about buying. No comparing shades. No need to read the ingredient lists. Just pure impulse.
Not all materials are suitable for all mystery products. Cardboard bends. Wood is heavy. Metal feels cold.
There are several reasons acrylic stands are a clear winner.
- Acrylic is crystal clear. Box art is visible to customers from all directions. No hidden corners.
- Acrylic is lightweight. It can be easily shifted in your store to get the best position.
- Acrylic is strong. It can hold a lot of boxes without bending or cracking them.
- Acrylic is easily cleaned. It looks new when cleaned frequently with a moist cloth.
- Acrylic has a modern look. It offers the freshness and trendiness of cosmetic brands.
Acrylic won't compromise your store's vibe either. The clear stand is no longer visible. The product remains the star.
Tiered acrylic stands are a good option. They use less counter space but display more boxes. It is possible to view the top, middle, and bottom rows simultaneously.
POP stands for “Point of Purchase.” That's the business jargon for "where the customer chooses to purchase.
The usual place to find a POP counter is a small display just by the cash register. It's for small things like they grab while waiting in line, that are affordable and small.
Consider items like gum, candy, or phone chargers at the grocery store. Then swap out the regular lipsticks, skincare product samples, or an unopened box of eyeliners.
There are several reasons why POP counters work well for blind boxes.
- Customers are already out on the wallet. Saying yes is easy.
- Standing in line can get tedious. People look around. Their eyes are drawn to your display.
- The price is small. This $10 mystery box is not a full investment; it's a fun risk.
The mystery enhances excitement. Like the idea of not having to know what people will get.
Blind boxes placed on a POP counter within acrylic stands will increase sales. It is not magic. It is smart retail.
Five years ago, people used to test makeup with their hands before purchase. Today, they buy for the experience.
Cosmetic retail today revolves around a handful of things
Delivering a surprise or delight is more important than ever. When it comes to shopping, people want to feel something.
Whereas easy-to-share moments are large. Customers enjoy taking pictures and videos of their products for social media.
Low-pressure options are preferred. Blind boxes eliminate the stress of selecting the "right" color.
Popular collectibles keep customers coming back. After practicing one lipstick, they would want to have another color.
All of these requirements are met by blind box displays. A customer purchases one of the mystery boxes. They open at home. They are thrilled by the element of surprise. They return to purchase 3 additional.
Repeat business is that. It begins with a good display!
As you can see, it's a blind box display. It's a blind box display, as you can see.
There's no need to have a huge budget. It takes the right kind of setup.
Choose an acrylic stand. Opt for a straight, step, and clear stand that matches your counter. Measure your space first, then take its dimensions.
Set up the blind boxes. Arrange them so that they are all facing the same way—the box art. Do not stack too high, or boxes may fall.
Add a small sign. Write a brief message such as: Mystery Box – What will you get? Use short, easy-to-understand words.
Place it at the cashier. The ideal place is the POP counter. Exactly where individuals pay their bills.
Change products often. Turn over blind boxes every 2 weeks. Regular customers are kept interested with new options.
That's all you need to know! No fancy tools. No expensive installation.
Is the blind box limited to toys?
No. Ideal for cosmetics. Lipsticks, face masks, eyeliners, perfumes, and skin care samples are all popular blind box products.
Is a special license required to sell blind boxes?
No to use the normal retail rules. Be truthful regarding the type of product. For instance, avoid the use of the words 'luxury gift' if you are describing a piece of lipstick as a 'mystery gift'.
Can small stores use acrylic stands?
Yes. Acrylic stands are available in a variety of sizes. A small three-tier stand will fit on a small coffee shop counter.
How many boxes of eyes should I place out?
Begin with 10-20 boxes. Watch how quickly they go. Increase the number if they move fast.
Will customers be upset if they receive a color they are not pleased with?
Some might. Hence, the price remains low. People purchase blind boxes for enjoyment, rather than a specific requirement.
Be sure not to place the display in a corner. Blind boxes require pedestrian traffic. Place them in walk or wait areas.
- Never use worn-out, scratched acrylic. Dirty or cloudy stands are inexpensive. Clean them daily.
- Avoid overvaluing your blind boxes. Keep them under $20. But beyond that, they become wary.
Please don't forget to re-stock. A blank display is unappealing for your store. Fill it before it gets to the empty mark.
NEVER mix blind boxes with regular products. Separate the mystery items. Customers become confused when they are combined.
The majority of stores purchase pre-assembled acrylic stands. This will suit the majority of sellers.
However, there are times when something special is required. If your brand is box-shaped and not a standard shape, for instance. Or you would like your logo to be on the display itself.
Then, custom cosmetic display boxes will be the answer. They are more expensive than regular stands. However, they make your brand memorable and professional.
However, for most blind configurations, a clear acrylic stand from a wholesale supplier is ideal.
It is no longer a fleeting trend to have blind-box displays. They represent a new kind of retailing that consumers really like.
When people are surprised, they are happy. The inexpensive cost eliminates fear. All stays are kept clean and modern by the acrylic stand.
Whether you're in a small boutique or a big beauty shop, it's an easy win to add a blind box display near your POP counter.
This week, have a go at trying 10 mystery lipsticks! Observe the number of individuals who stop, smile, and take one on their way out.
So, the power of acrylic stands and POP counters in modern cosmetic retail.
