Virat Kohli's One8 Commune

A Culinary Masterstroke Across India, with a Hyderabad Twist

One of the cricketing greats, Virat Kohli, has ventured into business after launching an eatery under the brand name One8 Commune. This relatively new brand has managed to establish itself amongst other Indian food brands with the Kohlian specific attitude, derived from the shirt number 18 that the master blaster donned during his playing days. Delicious food, classy visuals and right expansion, One8 Commune is setting mouth watering dishes and appealing interiors and becoming the choice of foodies and cricket lovers.

A Taste of Success

One8 Commune has received a lot of attention due to the variety in food they offer, thus, ensuring that everyone gets what suits their preference. They have a wide menu with appetizing dishes ranging from North Indian cuisine to international cuisine. It has been mainly used in the management of the restaurant to ensure that it attracts different clients while at the same time creating a strong customer base.

Furthermore, the brand has focused on the superior quality of the additives and has introduced unique recipes. The personnel at the restaurant is highly skilled in preparing meals, as well as the appropriate combination of food ingredients to provide a thrilling experience to the consumers.

Expanding Horizons

Another thing that might have attributed to the success of One8 Commune is that it has opened establishments all over India. The brand has effectively positioned itself in the beautiful space of fine dining grow in first and second tier cities. The selection of potentially successful sites and the definition of customers’ preferences has allowed the restaurant chain to transfer the successful business model into other geographical locations.

This expansion strategy has not only created brandrecall for One8 Commune but also has put the company as a contender of the Indian food market.

The Kohli Effect and Hyderabad’s Embrace

Most certainly, the popularity that Virat Kohli enjoys today has a lot to do with the success of One8 Commune. He has been able to create a lot awareness over the products creating brand recognition and many followers. The restaurant becomes a place of pilgrimage for cricket lovers and fans who are eager to get as close as possible to a piece of their favorite’s life as well as taste good food.

That is why the participation of Kohli in the conceptualization of the brand and creation of its menu is also useful in making the brand more authentic. It can thus be said that his passion for food is prominently shown in the restaurants from the environment and taste.

Hyderabad's Culinary Canvas

Hyderabad, being the capital city of Andhra Pradesh has ‘pearls of delicacies’ in its gourmet treasure chest. Well-known for its spicy Hyderabadi Biryani and the Heart-warming Irani Chai, Hyderabad welcomed One8 Commune with much delight. Together with a passion for the city’s cultural life and impeccable sense of taste, the restaurant has all the chances to develop.

Surrounded with the constant dynamism of the city’s technological hub of HITEC City, One8 Commune Hyderabad outlet boasts of its invitational ambiance. It offers 80% of the same items for the other Commune One 8 outlets and some of the specialty dishes such as Virat’s favorite Avocado Tartare and Mushroom Googly Dim Sum.

A Local Touch

However, to bring the real feel of Hyderabad, the restaurant has added one more local thing, and that is absolutely cute. Customers can relish the famous Hyderabadi Biryani which can be served wrapped in a bamboo steamer. Further, the menu is enriched by Soya Haleem which is a special Ramadan dish favorite to the inhabitants of the city.

This local adaptation is a way of being in tune with ‘’foodie’’ aspect of the Hyderabad while enabling the brand to provide its trademark dishes and setting.

Conclusion

One8 Commune owned by Indian cricketer Virat Kohli is turning the food industry in India into a power house. Due to its high quality meals, diversification and expansion strategies the restaurant chain has been embraced by citizens across the country. The fact that the brand is backed by a cricketing legend has undoubtedly helped spread the fortunes of the brand.

One8 Commune, today is an emerging brand, and this year One8 Commune can easily become a brand in Indian food market. The restaurant in Hyderabad is doing well in terms of managing its specials and integrating them with the local Hyderabad food culture in favor of enhancing visitors’ experience.