n=50 Done Right

Experience Economy 2.0, our HNWI Intelligence Series, was built on exactly that: 50 carefully chosen respondents can outperform 500 convenient ones. Three of six country cells run at n=50, by design, because verified HNWIs reward structure over scale. The result: insights volume alone would never have surfaced. The strength behind it? A framework we've now documented end to end- precision sampling, MaxDiff with hierarchical Bayes, pooled segmentation- unpacked chapter by chapter. The playbook is in our new ebook, Making Small Sample Research Work. Read it here → https://www.jaspercolin.com/resources/ebook/making-small-samples-work