Is "the Creative" officially more important than ad targeting in 2026?

We’ve seen a massive shift in e-commerce lately. With AI-driven algorithms on Meta and Google, it feels like manual targeting matters less, and the actual visual—the "Creative"—is doing all the heavy lifting. At my agency, Dot Design Media, we’ve moved entirely to a "Creative-First" model, using high-end 3D product renders to stop the scroll. Makers: Where are you spending your time? Tearing apart your ad sets, or investing in better 3D visuals and web design? Let's discuss!