How to Run Google Ads for a Local Business in Canada (2026 Guide)

Google Ads for local businesses works very differently from Google Ads for ecommerce. You are not trying to sell a product to someone across the country. You are trying to get a phone call, a form submission, or a booked appointment from someone in a specific city or neighbourhood who needs your service right now. That difference in intent changes everything: the keywords you target, how you structure your campaigns, what your landing pages need to say, and how you measure success. This guide covers the exact approach we use when running Google Ads for local service businesses across Canada.