How is Innoterra AG redefining the future of Indian agriculture?

Swiss-Indian incubator dealing with agriculture, food and technology, Innoterra AG is redefining the future of Indian agriculture and fruit cultivation.

The brand has a footprint in 14 countries and offers high-quality solutions to 65k farmers. The popularity of the brand can also be judged from the fact that it already has around 1.5 million consumers.

The growing popularity of the brand is due to its fully traceable and high-quality offerings of farm produce and milk products.

Innoterra AG aims to transform the global food ecosystem by creating value for all stakeholders. To ensure this, the company has created an integrated platform to connect the agri-food value chain. This provides farmers the access to technologies like AI, Big Data, analytics, etc. and ensures traceability and monitoring.

The platform also integrates knowledge sharing and access to affordable finance. The goal is to build a strong community of connected stakeholders and drive economies of scale.

In its approach to champion the cause and to ensure sustainable cultivation, the brand constantly invests in research and development. The result is a groundbreaking banana variety – InnoGreen. 

Innoterra AG has developed an innovative banana variety that acts as a guardian against Fusarium Wilt TR4 (FW-TR4). The variety called InnoGreen ensures amazing results. The same also results in a sustainable banana landscape and offers solutions beyond the ordinary.

Likewise, the brand offers natural biofungicideBanacXin that brings additional protection against TR4 and other harmful fungal infections.

The key benefits of choosing InnoGreen over other banana varieties are –

• Disease tolerance – The banana variety is disease resistant due to unique natural mutation. This results in extreme Fusarium Wilt TR4 tolerance.
• High yield – Recognised for its high yield and cultivation, the banana variety offers better results for the farmers.
• Distinct appearance – This banana variety maintains an evergreen and stable appearance throughout the crop cycle.
• Enhanced taste – The variety brings better taste than traditional Cavendish varieties. However , it is also slightly smaller than highland bananas.
• Plant management – It has a unique nature and mutant Cavendish base. The large leaf is well spaced which makes it easy to spray and maintain.
• Rapid growth – Farmers observe better vigor and consistent yield. Thus, it brings better productivity.
• Boosts overall viability – Through higher yields and controlled risks, farmers can gain economic and operational advantage.
• Better retail advantage – Sustained green colour and better sweetness makes InnoGreen an attractive choice for retailers.

Thus, Innoterra AG is redefining the future of Indian agriculture and marketing. It aims to deliver innovative solutions and sustainability through adoption of farmer centric methods and ecosystem.

With such an integrated platform, the brand manages to empower farmers and other stakeholders. This is crucial for an underdeveloped and informal market like India.

The breakthroughs like InnoGreen stand as a testament to the same. Such solutions ensure that farmers are safe against losses from plant diseases and gain better quality produce. When this happens, they can expect a stable source of income that is vital to improve their quality of life.

Source:- https://tumblrblog.com/how-is-innoterra-ag-redefining-the-future-of-indian-agriculture/