Paid portals promise reach. But most dealers I coach are paying monthly for leads that go to five other dealers at the same time.
As a real estate business consultant, here's what I've actually seen work: a dealer's own website, backed by unlimited free listings, builds something paid portals can't direct, exclusive visibility that buyers trust because it isn't a shared marketplace.
That's the model behind Deal Acres. Free unlimited listings, plus a website that's entirely yours not shared shelf space with competitors bidding for the same buyer.
Paid reach fades the moment you stop paying. A website keeps working.
What's actually been getting you leads lately portals, referrals, or something else? Comment below.
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