Facebook Ads in Review for a Long Time – Complete Guide 2025

If you are running Facebook ads and notice that your ads are “in review for a long time,” it can be frustrating and impact your campaigns’ performance. When an ad is in review, Facebook is checking whether it complies with their Advertising Policies. Sometimes, this review process can take longer than expected, causing delays in your marketing efforts.

In this article, we’ll cover why ads get stuck in review, how to expedite the process, and what best practices you can implement to avoid long review times in the future.

1. Understanding Facebook Ads Review Process

Facebook reviews ads to ensure they comply with community standards and advertising policies. The review process evaluates the ad creative, text, landing page, and targeting settings.

Typically, reviews take anywhere from a few minutes to 24 hours. However, some ads may remain in review for days or even weeks due to factors such as ad complexity, system delays, or high volume of submissions.

2. Common Reasons Ads Stay in Review for a Long Time

Several factors can cause your Facebook ad to be in review longer than normal:

High Ad Volume: Facebook processes millions of ads daily, so high traffic can delay reviews.

Complex Ad Content: Ads with dynamic creatives, videos, or multiple placements take longer to review.

Policy Risks: Ads flagged for sensitive topics (health, finance, political content) often undergo additional checks.

Account History: New ad accounts or accounts with past policy violations may experience extended reviews.

Technical Glitches: Occasionally, system errors or bugs can cause delays in the review queue.

3. How to Expedite the Review Process

Here are steps to help reduce waiting time:

Ensure Compliance Before Submission: Double-check that your ad copy, images, and landing page follow Facebook’s policies.

Simplify Your Ad: Avoid overly complex ad formats or creative combinations.

Avoid Duplicate Submissions: Multiple submissions of the same ad may trigger additional checks.

Contact Facebook Support: If your ad is stuck for over 24–48 hours, reach out via Business Help Center or live chat.

Monitor Account Health: Maintaining a high-quality ad account reduces the likelihood of prolonged reviews.

4. Best Practices to Avoid Long Review Times

Plan Ahead: Submit your campaigns in advance to account for potential delays.

Keep Ads Clear and Accurate: Avoid misleading content or exaggerated claims.

Use Trusted Accounts: Established ad accounts generally experience faster reviews.

Stay Updated on Policies: Facebook regularly updates ad guidelines; staying informed can prevent rejections and delays.

5. When Ads Remain in Review for Too Long

If your ads remain in review for more than several days:

Check the Account Quality page to see if any restrictions are affecting your ads.

Pause or edit problematic ads and resubmit.

Consider splitting campaigns into smaller ad sets to reduce review complexity.

In extreme cases, using a higher-trust Agency Ad Account can improve review speed and stability.

Conclusion

Having your Facebook ads in review for a long time can be frustrating, but understanding the reasons behind it and following best practices can minimize delays. Proper planning, compliance, and using reputable ad accounts ensure your campaigns run smoothly and efficiently.

For advertisers looking to scale campaigns with higher trust and faster approvals, an Agency Ad Account can provide a reliable solution.

Read next: [What Is an Agency Ad Account? The Complete 2025 Guide for Marketers]